Semper Paratus (Always prepared)

Rough Riders Sporting Goods is a family owned business started in 2012 by Jennifer and Bruce Fey.  They wanted to open a store in Idyllwild that would cater to the local community and the visitors that come up to their mountain town to camp and enjoy the great weather.   Idyllwild is known for camping, fishing, hunting and great hiking.  The town is located in the San Jacinto Mountains between San Diego and Palm Springs California.  At an elevation of 5000ft the weather is cool in the summer and the winters are just cold enough to get snow for sledding. More About Us